Smile-123 Sponsorship Programs for 2008

Smile-123 is offering several sponsorship programs for the 2008 calendar year. Now, if we were drawing a million hits per day, then none of this would be necessary because Google or Yahoo would buy us and we'd be off to a proper retirement in the Bahamas. But, consider this, in 2007 we went from 0 hits per day in June to an average of 18,000 hits in August in just one short summer with one photography boat! In 2008 Smile-123 expects to get 400% to 800% more hits by putting more photography boats on the water; thereby greatly increasing our coverage area. Essentially every visitor to Smile-123 is a boat owner, family member or friend: highly-targeted clientel with an already proven interest in boating! Our expectations are modest and we have reflected that in low sponsorship fees. Further, we have created several types and levels of sponsorship to better fit our vision of the Smile-123 website. In 2008 the Smile-123 website will become an aggregator of information and destinations of interest to the boating community.

Smile-123 Premier Sponsorship Program

Smile-123 has a unique business model that offers a very high level of visibility and repeated exposure to a highly-targetted group of consumers with a proven dedication to the boating lifestyle and higher than average amounts of descretionary income as demonstrated by their investment in boating. For most boater owners, whether their interest is primarily cruising, fishing, travel, racing or relaxation, boating is far-and-away their greatest lifelong investment outside of their home. Year after year, many people just like Smile-123 spend every weekend and every vacation living aboard their boat for the entire summer. They eagerly await the arrival of boating periodicals, attend boat shows, join yacht clubs, fishing tournaments, and manufacturer's rendevouz. As a group, they tend to develop a level of knowledge about boats, boating, equipment, accessories and anything related to their passion and activities at a level of detail and expertise that is probably unique amongst the major pastimes.

The major portion of the Smile-123 business is currently taking on-speculation photographs of power, sail, and performance boats underway, boating activities such as fishing, swimming, and yacht club functions. We are taking photographs of boats from a photography boat. Therefore, being noticed, recognizable and memorable is hugely important. In 2007 we operated from a 21' center console boat with a 14' graphic in the brightest colors available. We also invested in full color advertisements in two regional boating and vacation oriented bi-weekly publications. We travel around the New Jersey coast taking our boat to a variety of bays and inlets, which offers another opportunity for advertising in high-traffic boating and beach oriented areas of the state. With over 200,000 register boats in New Jersey and ten times that in family members, friends, and other vacationers, Smile-123, our vehicles and boats, are a great opportunity for high-volume highly targeted advertising offering repeated impressions over the entire New Jersey summer vacation season.

Smile-123 is interested in attracting two Premier Sponsors who will greatly help us reduce the high-overhead cost of this business in exchange for maximum advertising exposure. We are looking to establish a working Partnership with the right companies for which the ocean, boating, outdoor activities, good times, and photography has a synergystic relationship with their primary products and target consumer groups. Natually, this type of partnership is not merely a matter of an annual sponsorship fee and we suggest that a multi-year contract is required with compliance and performance assurance clauses and a mutual right to renew the contract.

Smile-123 is looking for a Premier Sponsor that is a Manufacturer of Professional Cameras and Lenses. We see a strong synergy between cameras that are weather resistant and image stablized and boating, beach and water oriented activities. In exchange for equipment and advertising assitance, Smile-123 will be an exclusive users of that camera brand, provide a statement of exclusivity in the Smile-123 webpage banner and advertising, and feature the brand name on our working attire. We are also interested a leased SUV wrapped in the brand-name advertising and used to travel to all Smile-123engagments and in transporting our boats along the Jersey coast. Smile-123 also suggests the we could make appearances at the major boat shows and events in the mid-Atlantic region.

Smile-123 is looking for a Premier Sponsor that is a Manufacturer of Power Multi-hull Boats for photography boats wrapped in brand-name advertising which would be used in all of our on-the-water photography venues in the bays, inlets and off-shore. This is a huge opportunity for repeated impressions on large number of boaters that clearly shows the stability and safety that is inherent in multi-hull designs. Thousands of boaters and their guests will see your boat and brand-name repeatedly over the entire course of the summer and into the fall fishing season. Smile-123 would make appearances at all major boat shows and events along the mid-Atlantic coast and could also be used for demonstration rides.

Smile-123 National and Regional Sponsorship Program

By electing the National and Regional Sponsorship program, your business will receive the maximum exposure from clients and visitors of the Smile-123 website. Your business card graphic will be displayed on the homepage and all pages in the left-hand margin. Your business card will actively link users to your business website. As an aggregator of information and sites of interest to the boating community at large, we want to limit our front-page exposure opportunity to National or Regional businesses that are likewise of general interest to our clients and avoid brand names and product lines that are specific to one style or brand of boats or businesses of primarily local interests such as Marinas, Restaurants and local maine services. Therefore, we have created alternative sponsorship programs for brand-name specific sponsors and different geographic areas of the coasts and bays in New Jersey.

You can see our sponsorship buttons and graphics on the left-hand side of this display. They will be displayed on all pages of the website.

Take a look at some of our Finished Prints.

Smile-123 Sponsorship Program for New Boat Manufacturers and Dealers

Several new features of the Smile-123 website will showcase manufacturers and dealers of new boats. A new Search-By-Brand capability will display the business card graphics for corresponding sponsors along with the search results. In addition there will be a Boat Manufacturers Page and a Yacht Sales page and, of course, your business card image will link directly to your business website. Here is a prototype of the summary Yacht Sales page. What If your brand is not well represented by our collection of photos? First, Dealers must get their Manufacturer on-board as a sponsor. Then, we will accept a reasonable number of Manufacturer provided photographs which we will show first in the search results. Note: these features are under development and will be fully implemented by March 1, 2008.

Smile-123 Sponsorship Program for Marinas, Restaraunts and Local Marine Services

Several new features of the Smile-123 website will showcase Marinas and Restaraunts and services. New pages for Marinas and Restaurants will display our sponsors' business card image and link to their website. In addition, any Marina or Restaraunt can also have a their own webage with detailed text descriptions, directions, and contact information along with a full set of photographs taken by Smile-123. Here's an example of the Optional Sponsors Page. Its link is the Photos button under your business card. In addition there will new menu buttons in the right-hand margins for Transient Slips and Dock and Dine which will display all sponsors that have elected to advertise under these restricted categories. Finally, the Optional Sponsors Page for Marinas with Transient Slips and Dock and Dine Restaraunt sponsors will be cross-linked to each other just by asking. Now a client will see not only where Transient Slips may be available, they will also see what Restaraunts are in the area or within walking distance. These new features really reach out to the boating community. What boating visitor will be able to resist clicking on Transient Slips or Dock and Dine just to see what's out there? Because we want this to be a meaningful and valuable service to our clients, management reserves that right to restrict potential sponsors use of the Transient Slip and Dock and Dine features to the maintain the spirit of this offering.

One new feature of Smile-123 in 2008 is that we will be GPS Enabled. All of our photographs will be tagged with the GPS latitude and longitude of the location. This allows us to use Google Maps to graphically depict the location of Marinas and Restaraunts for the benefit of our viewers and internet search engines.

Smile-123 Friends Program

Our Friends Program is open to web forums such as fishing and boating sites that are of high interest to our clients. Friends provide a mutual exchange of web links and web site advertising in lieu of a sponsorship fee. There are only a few business card image spaces available on the Smile-123 web site and so we are very selective in accepting Friends into our program. Acceptance is based soley on Management's judgement and opinion about of the mutual benefit of this arrangement.

If you are interested in becoming Sponsor or a Friend of Smile-123 please contact us via email or at (609) 575-0681.